Ceramet from AP

I just read from a link in PWC about AP's new material called ceramet. It's a composite made up of ceramic and metal and based on the article looks like cross between titanium and tantalum.

I particularly like the story where the AP CEO Philippe Merk hacked away at his prototype ceramet watch with a butter knife to show its scratch resistant properties. I can totally imagine Steve Jobs doing something like that during one of his product launchings.

Here's a picture I lifted from Paul Boutros of Timezone

from http://forums.timezone.com/index.php?t=tree&th=1528639&rid=47448

By the way, I originally saw this news from PWC. Thanks to Plasticman!